Drawn from its three pairs of classic masterpiece, New Balance brought a new shoe NB247. This pair of new balance 247 in the design of the M1300JP extract the front foot lines, 1993 NB998 gray leather leather body material and inspiration from the NB576 breathable toe and REVlite cushion in the end to form a more streamlined sense of the modern shoe body, in exquisite Work with a green and gray stitching. And must mention that this pair of NB247 as its name, will only limit 247 pairs, will undoubtedly become a pair of difficult to start the very high NB.
This is New Balance for the first quarter of 2017 new shoes "247 LUXE" launched marketing creative activities. January 7, 2017, the brand in the New Balance110 anniversary of the occasion, the world's seven cities at the same time held 247 LUXE conference, including New York, Los Angeles, London, Paris, Shanghai, Tokyo and Seoul. "New Balance 247 Luxe" to 7 days a week, 24 hours a day to wear for the idea, want to love the brand and love 24x7 way of life people into the new vitality. And with the release of the product "247 flash convenience store" is the practice of a brand concept of creative marketing activities. Hong Kong's New Balance 247 Store is located in Central D'Aguilar Street, transformed by a New Balance general retailer. In addition to the convenience store to buy 247 Luxe shoes, but also to see the custom 247 brand snacks, beverages, magazines and so on. In order to expand the flash shop in the social media on the spread of the effect, 247 Store came up with the "trafficking" method. In addition to shoes, the convenience store in the other snacks do not need to spend money to buy, into the store users only need to use mobile phones to scan the product on the two-dimensional code, the relevant information to share personal social media account, you can "take away" 247 snacks, but only one per person Oh In Shanghai, New Balance247 "day limit" fast convenience store open in the Pacific Lake street shop DOE, the theme is "lifein247, all-weather type", the night there are well-known hip-hop singers Dough-Boy and DJ cavia performances add to the fun. In the New Balance China Product Director Gavin Wang view, 247 shoes is to follow the market demand and trends and design style, New Balance Lifestyle category will inject new vitality. "247 can be said that the brand next page of innovation, it is the next generation.
It is said that one of the signs of first-tier cities is a well-developed convenience store network, according to this standard, Shanghai, Guangzhou and Hong Kong belong to this column. Convenience stores are open all day, all year round - that is, 24 hours a day, 7 days a week. Recently, New Balance in Hong Kong for the new launch of the shoes 247 Luxe made a convenience store marketing, in the German street has opened a new balance 247 Store.
The New Balance 247 Store was originally New Balance's regular retail store, in order to make it after the transformation of it more like a real convenience store, in addition to buy New Balance 247 Luxe, but also to buy a special order version of the 247 water, 247 grape juice, 247 potato chips and magazines.
Set up such a good convenience store, New Balance is also clearly hope that can lead to the spread of social media. In addition to shoes, convenience store put drinks and snacks do not need you really spend money to buy, but you need to come up with a cell phone, sweep a sweep of the two-dimensional code signed, and then pop up the facebook related page to share To the individual account, you can "buy" drinks or snacks. However, each person can only choose a food.
But in the end to say a lack of information, that is, this convenience store is a home flash shop, operating time is very short, only in January 6 to January 8 between the door welcoming. But if you fancy shoes, then there is no problem, the new sale of 247 Luxe has three colors in the country can be bought in Shanghai DOE.
New Balance has held a series of listings in New York, Los Angeles, London, Paris, Tokyo, Shanghai and Seoul in order to give 247 Luxe global simultaneous sales. In Shanghai, DOE in Taiping Lake is set up a flash shop, the hip hop singers and DJ invited to fry atmosphere.
After 2017, the 247 series will undoubtedly become New Balance in the market's absolute main force, following the first wave in January after the introduction of New Balance 247 Luxe, the brand has recently launched a new "247 Sport" series. The series combines leisure and sports performance, with New Balance classic elements to fit the city life seven days a week, 24 hours a day wearing the design concept for the brand life trend shoes into new vitality. In the process, 247 Sport also continued New Balance heritage of a hundred years of quality, providing a more comfortable and fit the wearing experience.
New Balance brought new shoes NB247 are drawn from the three pairs of classic masterpiece, the shoes in the design of the M1300JP forefoot lines, 1993 NB998 gray leather leather body material and inspiration from the NB576 breathable toe and REVlite cushion in the end to form a more streamlined sense of the modern shoe body, in the exquisite work blessing to the lake green and gray stitching presentation. And must mention that this pair of NB247 as its name, will only limit 247 pairs, will undoubtedly become a pair of very difficult to start the NB, like a friend to quickly start with.
Compared to the previous pair of ultra-limited New Balance 247 starting color, the new launch of the New Balance 247 Luxe is to provide you with a more comfortable start. The same seven days a week, 24 hours a day to wear for the concept of white, black, brown three colors, high-quality leather shoes to create a sense of luxury layer, the shoe asymmetry punching and nylon material to create the integration of boots M1300 design, greatly enhance the breathable effect, the body of the V-type tie is to pay tribute to the 574 and 576, in the end of the design is inherited in the M998, while carrying a comfortable light REVlite cushioning technology to provide better wear experience. It is reported that the shoes will be officially on sale on January 7, retro leisure appearance is wild, really fit the spirit of wearing 247.
At the beginning of the new year in 2017, New Balance introduced the new balance 247, the integration of New Balance variety of classic shoes, but also for the New Balance Lifestyle open a new chapter.
new balance 247 to seven days a week, 24 hours a day to wear for the design concept. 247 integrated New Balance proud of the process and quality, combined with modern appearance, but also in the details of the part of the scientific and technological elements, classic and innovative combination of collision. Shoes designed to retain the New Balance classic shoes exquisite and texture, the details of the section can be seen 1300,576 and 998 figure, a symbol of respect classic
The streets and the movement of the design elements of integration, redefine the New Balance leisure life category. This series launched a total of black, white, brown three colors. To almost pure color of the way, focused on the original pure texture of leather, people can savor their beauty, leisure and a little mature charm also let the style with more possibilities.
At the same time to celebrate the first wave of New Balance 247 Luxe global market, New Balance especially in Shanghai Xintiandi, # lifein247, all-weather type of theme, together with the Shanghai street shop DOE to create a 247 day POP-UP Store.
For the new "President running shoes" on sale, will lead to loyal to the streets love the trend of young people, the scene is extremely hot.
New Balance China Product Director Gavin Wang said, "the introduction of 247 shoes for the New Balance Lifestyle category into the new vitality.New Balance has always been the pursuit of technology and quality, while retaining the classic, we observed the market demand and popular trends, resulting in The 247 this new shoe .247 can be said that the next page of the brand innovation, it is the next generation.We will be the classic and innovative integration, hit a new spark, more rich New Balance product content, which is a Redefine New Balance shoes, it is worth your attention and attention.
As the sky slowly darkened, when the night comes, 247 day limit convenience store transformed into a body of the body, so that the presence of the guests are excited.
But also invited to the well-known hip-hop singers Dough-Boy and DJ cavia performances, in the heat of the radiance of music and transformation of the light, the Shanghai Xintiandi Taiping Lake hundreds of people gathered in the trend of crowds, the event to a climax.
More professional bartenders for the guests on-site fancy bartender, do not have a taste.
Market demand and the trend of popular, resulting in a 247 this new shoe type. 247 can be said that the brand next page innovation, it is the next generation. We will be the integration of classic and innovation, hit a new spark, more rich New Balance product content, which is a redefine New Balance shoes, it is worth your expectations and attention.
New Balance 247 Luxe series will take the lead in New York, Los Angeles, London, Paris
New Balance has a lot of classic models, I believe we are familiar with the 574,996,1500, and so on, and following the 247Luxe, Sport series set off hot topic, the brand will once again on March 4 synchronized 247Classic series launched worldwide.
new balance 247 series of pure and simple appearance for the busy modern people to create suitable for 24 hours a day, 7 days a week perfect shoes, whether it is to attend a variety of occasions with a variety of dress can easily control, 247 women's shoes with minimalist shoes Line lines with calm black and white color, both modeling and comfort can definitely meet the girl's critical eyes!
New Balance created by the new 247 series, each pair of shoes have a modern streamline shape, the upper asymmetry line design inspiration from the New Balance first double price of more than one hundred dollars US dollars 1300; iconic heel is extended From the British elegant 576 prototype; midsole curve and slender shoe last from the classic US 998 prototype, it can be said to build a pair of shoes, a pair of characteristics of the United States shoes.
For the first time for women to create the New Balance 247 Luxe, divided by the skirt contours to pass the classic charm of shoes, but also in the girls most concerned about the shoe line to do more detailed modification, special narrow version of the last design can visually repair thin feet Type, plus ankle low tube socks style, fully fit the needs of women to show slender legs.
For the New Balance to create a new chapter in the 247 series, a full range of innovative modern streamlined modeling, shoe contours and materials to maintain the brand centuries of continuous change of the brand spirit, while the classic shoes of the elements of the shoes in the details of the shoes The Combined with the technology, technology and comfort, 247 series reflects the 24 hours 7 days wear off the movement between the light and no burden of wearing, become the perfect partner.
Which is more particularly selected on behalf of nowadays girls sweet and advocate mint green embellishment of pure color shoes body details, moist contrasting color fusion visual level and Slim version type, look forward to create a unique delicate female 247 texture, with less breathable mesh And cushion the end of the elements, so that girls can slip along the track all day life needs modeling and occasions, piercing the exclusive 247 pure charm!